Yeah, exactly--the types who buy the books because they 'look good'. And who would pitch a fit if you dared to actually take one off the shelf and, like, y'know, READ IT.

(Man, the sheer idea of curling up in a comfy chair with a pretty leather-bound book and a mug of something hot and tasty at my elbow and a cat in my lap sounds beyond delightful right now... :) )